![]() ![]() He then builds off of these studies to illustrate the hidden forces and incentives that can lead organizations and individuals to make irrational decisions.Ī major theme of the book is that humans are “predictably irrational”-we behave differently in certain situations than we think we would because of subtle psychological factors that control our behavior. ![]() In the book, Ariely describes a now-classic series of experiments that demonstrate how people behave differently in predictable ways, even when they know they’re being studied. Predictably Irrational, Revised and Expanded Edition, is a book by Dan Ariely that examines the hidden, irrational ways individuals and organizations make decisions in their personal, institutional, and professional lives. ![]()
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